Blog

Thoughts on growth

Practical, actionable writing on advertising, SEO, conversion and brand.

How long you wait to respond to a lead that comes in through a web form or phone call can single-handedly decide whether you win that customer....

The most common disappointment with a newly launched site is that the traffic you expected in month one simply doesn't show up. It's rarely a sign...

Every dollar you spend on ads can be wasted the moment it lands on a slow-loading page. Website speed is an often-overlooked growth factor that...

Landing in the top three results for searches like 'hairdresser near me' or 'dentist near me' means a steady stream of customers without spending...