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Thoughts on growth

Practical, actionable writing on advertising, SEO, conversion and brand.

If an article tells you "your industry's average conversion rate is 3%," your next question should be: where does that number come from?...

Online grocery shopping was still only 2.1% of all grocery sales in Turkey in 2025 — up from 1.2% in 2019. The share is small, but the...

In two days, on October 6th, a parliamentary committee session in Turkey puts the question hotel owners have been asking for 9.5 years back on the...

Someone considering your business for the first time now checks your reviews before your website. If your reviews are thin or nonexistent, they've...

Most people don't buy or fill out a form on their first visit to a website. Retargeting is one of the most powerful and cost-effective ways to...

Should you put your ad budget into Google Ads or Meta? The right answer depends on your industry and sales process — here's a practical guide to...

Landing in the top three results for searches like 'hairdresser near me' or 'dentist near me' means a steady stream of customers without spending...

Every dollar you spend on ads can be wasted the moment it lands on a slow-loading page. Website speed is an often-overlooked growth factor that...

The most common disappointment with a newly launched site is that the traffic you expected in month one simply doesn't show up. It's rarely a sign...

How long you wait to respond to a lead that comes in through a web form or phone call can single-handedly decide whether you win that customer....